There are ways to optimize the use of this section above the fold. Look at this blog, for example: Computer and Internet articles (close new window/tab to get back to this page). Notice the large empty space between the FireFox and the AdSense referral buttons. These are wasted space, and pushes the other parts of the sidebar below the fold where it is only visible by scrolling. This is because the scripts for the referral buttons were added via separate "Add a Page Element" widgets. Compare it with this blog: Cars and Trucks Articles (close new window/tab to get back to this page). Noticed that the space between the referral buttons are very much closer and there is no wastage of space. The scripts for the referral buttons were added via a single "Add a Page Element" widget (see screenshot below. Click to enlarge):
Note that I have documented the type of script by using a comment tag, for example: <!-- AdSense referral button --> for later reference.
Note that I have added two line break tags <br /><br /> tags in between the scripts for the text referral links to improve readability. If you wish, you may just add 1 <br /> tag in between the scripts to save more space, but it will be harder to distinquish between the text referrals. Look at this blog for example: Good Legal Information. The referral text links are at the top right sidebar. The text links are only forced into separate lines by a sinle <br />, and there is space to separate one text link from the other, but a lot of valuable real estate above the fold is saved in this way.
If there is anything that is not clear, please leave your comment in the comments section, and I will try my best to make it clearer.
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