Are you running a business? If so, advertising your business is a good way to get more business, and an old, effective way is to advertise your business by placing an entry in the Yellow Pages. But nowadays, how do people search for information? The answer for many people is that they use the Internet and the search engines. And search engines love blogs. There have been many times that I have started a blog and notice hits from search engines in my hit counter statistics not very long after I started the blog. Not only that, quite often, a particular post come up quite high in the search result page, and not infrequently in the first result.
You should always have a hit counter installed to track visitors to your blog. See How to track visitors to your blog. This was written before New Blogger was introduced. It should still work, but it will add a visible counter at the bottom of the page. If you chose an invisible counter, it will make no difference, but if you want the visible counter elsewhere, or want an easier way, for instruction on how to install it for New Blogger by referring to Adding advertisement, hit counter, etc. to New Blogger blog (click BACK button to get back to this page).
So if you run a business, start a website for the business plus do a blog to draw traffic to your business site.
Books for Business Blogs