Saturday, February 07, 2009
Optimize blog and post title for search engines
When Blogger blogs are listed in the SERP (search engine result page), the default is the blog title is displayed first followed by the post title. See screen shot below:
This is bad especially if the blog title is long, the post title may be truncated. It is better to have the post title first before the blog title like the screen shot below:
In the above case, the post title is displayed first and the blog title is nowhere to be seen. Having the post title displayed first will result in better click through rate from search engines.
Note that had the blog title been as long as the post title you see in the above, the post title would have been obscured, not visible. Even if the blog title did not obscure completely the post title but is before the post title, this will result at less hits (traffic) from search engines. It is also bad for SEO (search engine optimization). It is thus advantageous to have the post title displayed first followed by the blog title.
I tested a hack I found at Optimize Blog Title for Search engine Results and increase visitors on this blog yesterday, Friday 6 February, 2009. I recorded the test at Testing SEO tip - post title and blog title in search engine result page. It will take some time before the change is indexed by the search engines.
And today, one day later, I found the very first search engine result which have the post title displayed before the blog title. Google for countdown for blog and see for yourself or refer to the screen shot below:
Note that the result is displayed as Countdown clock for blog: Blogger Tips and Tricks with the post title displayed first followed by the blog title.
Footnote: I discovered the above by examining the "Recent Pageload Activity" in Statcounter visitor counter statistics. This is one of the thing you can gain from installing a visitor counter. Note that not all the results will have this feature. Some not re-indexed by search engines will not have this feature and it will take time before the rest will display the same. How long I do not know but will continue to check the statistics in my visitor counter
Related posts: Post title SEO
Update: Received a comment "yOUR new custom domain is not configured good. Link http://www.bloggertipsandtricks.com/2009/02/seo-tip-increase-traffic-display-post.html took me on the google aps page."
The commentator is right. It was only yesterday I converted to custom domain. It will take a few days for the conversion to complete.