Saturday, February 07, 2009

Optimize blog and post title for search engines



When Blogger blogs are listed in the SERP (search engine result page), the default is the blog title is displayed first followed by the post title. See screen shot below:

blog title post title in search engine result page
This is bad especially if the blog title is long, the post title may be truncated. It is better to have the post title first before the blog title like the screen shot below:

search engine result page post title before blog title

In the above case, the post title is displayed first and the blog title is nowhere to be seen. Having the post title displayed first will result in better click through rate from search engines.

Note that had the blog title been as long as the post title you see in the above, the post title would have been obscured, not visible. Even if the blog title did not obscure completely the post title but is before the post title, this will result at less hits (traffic) from search engines. It is also bad for SEO (search engine optimization). It is thus advantageous to have the post title displayed first followed by the blog title.

I tested a hack I found at Optimize Blog Title for Search engine Results and increase visitors on this blog yesterday, Friday 6 February, 2009. I recorded the test at Testing SEO tip - post title and blog title in search engine result page. It will take some time before the change is indexed by the search engines.

And today, one day later, I found the very first search engine result which have the post title displayed before the blog title. Google for countdown for blog and see for yourself or refer to the screen shot below:

search engine result page post title before blog title

Note that the result is displayed as Countdown clock for blog: Blogger Tips and Tricks with the post title displayed first followed by the blog title.

Footnote: I discovered the above by examining the "Recent Pageload Activity" in Statcounter visitor counter statistics. This is one of the thing you can gain from installing a visitor counter. Note that not all the results will have this feature. Some not re-indexed by search engines will not have this feature and it will take time before the rest will display the same. How long I do not know but will continue to check the statistics in my visitor counter

Related posts: Post title SEO

Update: Received a comment "yOUR new custom domain is not configured good. Link http://www.bloggertipsandtricks.com/2009/02/seo-tip-increase-traffic-display-post.html took me on the google aps page."

The commentator is right. It was only yesterday I converted to custom domain. It will take a few days for the conversion to complete.

31 comments:

  1. yOUR new custom domain is not configured good.
    Link http://www.bloggertipsandtricks.com/2009/02/seo-tip-increase-traffic-display-post.html took me on the google aps page.

    ReplyDelete
  2. You are right. It was only yesterday I converted to custom domain and it will take a few days before the whole process is completed. Wait a few more days and try again.

    ReplyDelete
  3. This is a great tip and I mean to post the same question on the post to which you link, but why not just reverse the order of the elements in the template - why do we need the whole script?

    Thanks!

    ReplyDelete
  4. "SEO tip - increase traffic....
    I am new and completey lost as to the content in above post. I never have known how the content in middle of a site shown in search eng. results got there. What if your blog title is short? And when you say post title, does that mean the first post ever made, the last comment made by somebody else? I interpret this to mean the last post/comment to your blog. If thts the case what about this Example: blog title "training your dog" and latest post/comment title is "Has anybody got results with the treadmill method". This would be a relevant post to my blog, but a SE would then show my site when some searched treadmills, right?

    ReplyDelete
  5. Please distinguish between post title and comment. Post title and this post has nothing to do with comments. Refer to pages of a blog. For example, the title of this post is "SEO tip - increase traffic - display...."

    I don't know how else to explain.

    ReplyDelete
  6. thanks...very useful one

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  7. Quite an important advice. Thanks. I just did it for my blog.

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  8. Your knowledge is amazing.
    I salute !

    ReplyDelete
  9. Thanks for the great tips! I implemented this in my blog as well!

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  10. Thank for the great tip
    http://about-new-blogger.blogspot.com

    ReplyDelete
  11. thanks for great tips

    http://seomethodoligy.blogspot.com/

    ReplyDelete
  12. So, how do i make sure my blog post title shows before the blog title? is there a setting on Blogger that i change?

    ReplyDelete
  13. Great post! I'm always looking for new ways to improve my blog's SEO, both on page and off. Awesome stuff! Whitney's Random Ideas

    ReplyDelete
  14. Hello,

    I used the code and saved the template but it doesn't work. I get this: http://moedershomerun.blogspot.com/search/label/10-kilometer%20training

    Could you please help?

    ReplyDelete
  15. Thanks for the help I have implemented it in my blog and I will wait to see if it changed. I am having trouble getting the blog post and url of the post to appear in the search. Will this help me?

    GGG Marketing

    ReplyDelete
  16. Try copy-pasting snippets of content from the blog post into the search box of search engine.

    ReplyDelete
  17. Thanks for the Tip but unfortunately the trick is not working for me .
    Yesterday I published 3 Posts and today when I was checking my Blogs listing on google It is only Displaying the Title of My blog it is not showing the title of the post before Or after my blog's title.
    I'm a bit worried.
    Can you please help me out ?
    My blogs url : http://www.speedyvehicles.in

    ReplyDelete
  18. It is not instant coffee.

    ReplyDelete
  19. I found the information very interesting but how do I display the post title in the header instead if the blog title.

    ReplyDelete
  20. "display the post title in the header instead if the blog title"???

    Sorry, I can't understand - Header? What Heater?

    ReplyDelete
  21. hmmmm.....
    anyways thanks for the TIP.my problem is resolved !! :)
    -----------------------------------
    Yesterday I was checking your blogs PR but I was shocked the PR is 0 ?? :(

    ReplyDelete
  22. okay...thank you for the advice...nice blog...

    riffzsam.blogspot.com

    ReplyDelete
  23. nice post man..it applied it..

    ReplyDelete
  24. Thanks for this tip. I've changed the HTML code on my blog http://punditcommentator.blogspot.com. Now, the waiting begins.

    ReplyDelete
  25. what other tricks to increase blog ranking?
    http://live-radio-on9.blogspot.com

    ReplyDelete
  26. This post is not for increasing blog ranking but so that the link/text as displayed in the search engine results page display more prominently the post title rather than the blog title.

    For pagerank, see How to get good pagerank
    increase link popularity
    etc

    ReplyDelete
  27. Its great idea to display post title first followed by blog title.Same functionality i have with my visitor counter.I have used Gostats.com Visitors counters on many of my sites and blogs and it offers comprehensive and real time tracking.

    ReplyDelete
  28. thank you!
    http://xuancamblog.blogspot.com/

    ReplyDelete
  29. Thanks sir for this post. Would you please give some suggestion to provide hyperlinking between the posts. As a new blogger I have been searching for that. Thanks in advance !

    http://prasantmishra.blogspot.com

    ReplyDelete
  30. This comment has been removed by a blog administrator.

    ReplyDelete

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