Branding and blogs

Brand is powerful stuff. The CocaCola^TM brand is known worldwide. Consultancy Interbrand estimated Coca-Cola's brand to be worth $67.5 billion (£39 billion or 55 billion euros). That sure is a huge amount of money. Google, Yahoo, Blogger are all branded and each have their logo. In addition, all their web pages are distinguished by a distinct favicon like those below:

Perhaps Blogger Tips and Tricks should be branded too and have its own logo and favicon?

As per favicon, this blog already has one as you can see from the address bar above. I used my profile photo for the favicon. However, the blog Header is plain, no decoration. Perhaps I should add the profile photo to the blog Header as in Advertising Tips and Tricks.

I am no website designer, graphic artist nor brand management expert so had simply used my profile photo as a quickie logo for Advertising Tips and Tricks as a demonstration. But if I am to be really serious about branding, I should perhaps think of name creation and domain name and trademark availability testing and use custom domain.